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Those professionals I first mentioned, have a secret society that wants their card to be more of an after-thought. For them, it says, "I really didn't have to make this card at all because I'm already overwhelmed by clients, but here it is and treasure it. I rarely give out cards to the little people like you anyway."
But for everyone else, allow the card to be a silent salesperson. Give it the attention it deserves. Use full color to display a dynamic logo or photo. Print it on glossy 12 or 14 point stock with a aqueous coating to make it appear even more shiny. Insure that all the type is 12 points or larger for good readability. This is especially true for the phone number. I've seen several cases where that important number is tiny and hard to find. Try a bold color and a display typeface.
But for everyone else, allow the card to be a silent salesperson. Give it the attention it deserves. Use full color to display a dynamic logo or photo. Print it on glossy 12 or 14 point stock with a aqueous coating to make it appear even more shiny. Insure that all the type is 12 points or larger for good readability. This is especially true for the phone number. I've seen several cases where that important number is tiny and hard to find. Try a bold color and a display typeface.