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As many of you can remember, Cars 2 merchandise launched May 16, 2011 in the US... every store had huge displays... I thought I remembered seeing Cars 2 items featured in every retailer's Sunday ad in the Sunday before May 16... I saw huge displays set up a day or two ahead of time with tarps over the merchandise and workers sitting in chairs in front of the area to keep people from getting them early.
Now it's a little over 2 years later... Planes toys by Mattel go on sale Friday June 28... A few stores have put them out early but did not sell them to the customers (PCD members) who found them at Kmart or TRU... but I just got done checking the online versions store ads as I do every Sunday... No mention of Planes in Target, TRU, or Meijer ads... Kmart still had last week's ad up... and I didn't find a weekly ad at Walmart... I've not seen any store with an area for Planes anywhere so far.
Do retailers feel they got burned with the Cars 2 product launch? Is that why I don't see Planes mentioned in this week's ads?
We'd also mentioned Turbo in another post... I've seen Turbo merchandise at Target (I've only been to 1 in the last 3 weeks)... I've not seen it at any other stores... and jestrjef mentioned that he found Turbo merchandise at Marshall's the other day - Marshall's is part of the TJX (TJ Maxx in the US, TK Maxx in the UK) chain - they get overstocks and clearance merchandise... when toys merchandise for a new or upcoming movie goes straight to an overstock chain, that doesn't bode well for that product line.
What are your thoughts? Let us know what you see in the way of Planes displays and merchandise, and take pictures... let us know where you found the Planes display and merchandise (end cap, next to Cars, etc...).
Now it's a little over 2 years later... Planes toys by Mattel go on sale Friday June 28... A few stores have put them out early but did not sell them to the customers (PCD members) who found them at Kmart or TRU... but I just got done checking the online versions store ads as I do every Sunday... No mention of Planes in Target, TRU, or Meijer ads... Kmart still had last week's ad up... and I didn't find a weekly ad at Walmart... I've not seen any store with an area for Planes anywhere so far.
Do retailers feel they got burned with the Cars 2 product launch? Is that why I don't see Planes mentioned in this week's ads?
We'd also mentioned Turbo in another post... I've seen Turbo merchandise at Target (I've only been to 1 in the last 3 weeks)... I've not seen it at any other stores... and jestrjef mentioned that he found Turbo merchandise at Marshall's the other day - Marshall's is part of the TJX (TJ Maxx in the US, TK Maxx in the UK) chain - they get overstocks and clearance merchandise... when toys merchandise for a new or upcoming movie goes straight to an overstock chain, that doesn't bode well for that product line.
What are your thoughts? Let us know what you see in the way of Planes displays and merchandise, and take pictures... let us know where you found the Planes display and merchandise (end cap, next to Cars, etc...).
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