Thanks to Met at TakeFiveADay for the post... Mattel and Disney Consumer Products have announced a renewed agreement for the Disney Pixar Cars franchise... here's a link to the official Mattel site:
http://news.mattel.com/news/mattel-a...cars-franchise
The agreement gives Mattel continued worldwide rights to manufacture, market and distribute toys and products based on the award-winning Cars franchise across multiple categories, including vehicles and playsets... over 300 million diecasts have been sold since the products launched in 2006... My wife would say half of those have ended up in my Cars room but she's exaggerating.
What are your thoughts on this announcement? I'd like to see better case assortments and distribution but am not going to hold my breath.
http://news.mattel.com/news/mattel-a...cars-franchise
The agreement gives Mattel continued worldwide rights to manufacture, market and distribute toys and products based on the award-winning Cars franchise across multiple categories, including vehicles and playsets... over 300 million diecasts have been sold since the products launched in 2006... My wife would say half of those have ended up in my Cars room but she's exaggerating.
What are your thoughts on this announcement? I'd like to see better case assortments and distribution but am not going to hold my breath.
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