Originally posted by VANDANCE
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We can only speculate why the super chase cases turned up in the UK last year. My guess (and that's all it is, a guess) is that the US is Mattel's biggest market and they need to keep to a timetable in order to get everything out. Given that the toy market is a bit volatile and the retailers' distribution can be inconsistent (it's not down to Mattel to distribute on behalf of major retailers like Walmart, TRU or Tesco), it shouldn't come as much surprise that the timetable (Mattel calls it programme) starts to slip. If the situation looks like getting out of hand, some 'unsold' cases are made available for sale in other countries. The UK has been a bit of a dumping ground for Mattel US (via Mattel Europe/UK) for years.
As the super chase cases were 'old' by the time they were offered (and accepted into the UK), they were probably at a significantly discounted price, hence the reason some bargain sellers got hold of them; not all those stores sold the cars so cheaply! The Entertainer sold (and continue to sell) 'old' US singles for £6.00 and double packs for £13 (although they are currently on sale for £9.75). It was telling that the double packs in The Entertainer were not selling at £13, when nearby TRU had the same double packs for £5 or less! All The Entertainer stores I've visited recently still have loads of double packs at a sale price of £9.75.
I'm not sure it's been reported, but TRU have the last 2015 deluxe case now. They are £12.99 each but they do price match ASDA (£10.97). Sainsburys and Toymaster have them for £13.
There's a new toy shop in Oxford Street, London (near Bond Street tube). It's called The Toy Shop!
They have cars (mostly damaged).
Singles are £7, Ice/Silver Racers £9, Carbon Racers £10 and Deluxe £14. Ouch! Over the road is Disney Store, significantly cheaper!
Hamleys have competition!
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